Emma Bridgewater Supports Action Oak Campaign Led by Duchy Head Forester Geraint Richards

Action Oak is a campaign prompted by HRH The Duke of Cornwall, Patron of Woodland Heritage and chaired by The Duchy of Cornwall’s Head Forester, Geraint Richards. It helps to preserve oak trees for future generations by raising funds for research and monitoring to help safeguard the 121 million oaks in UK woodlands.

Oak trees are the UK's most important tree for biodiversity, supporting approximately 2,200 species- more than any other native tree.

Earlier this month, Emma Bridgewater announced their support of Action Oak with the release of a limited edition Action Oak ½ pint mug.  A £5 contribution from every sale will be donated to the Action Oak initiative.  Emma Bridgewater said: “We are proud to produce a special mug for Action Oak. The design features the majestic oak leaf in a sponge patter, and each piece has been decorated by hand in our factory in Stoke-on-Trent. Oak trees are an iconic part of the British landscape, and it is vital we protect them for future generations”.

Action Oak was born out of a cross-sector meeting convened by The Prince of Wales on the issue of plant health and biosecurity at Highgrove, his residence in Gloucestershire. Partners including charities such as National Trust, the Duchy of Cornwall and Forest Research. Government, landowners and research institutions, all collaborate through Action Oak, working together to protect the UK’s oak trees from pests, diseases and threats. 

The steering committee of founding partners is Chaired by Geraint Richards -Head Forester, the Duchy of Cornwall. Richards said: “I am thrilled that Emma Bridgewater is supporting Action Oak by launching this beautiful mug.  It is vitally important that we preserve the health of our native oak trees; this mug will help raise awareness of the issue with donations from each sale supporting much needed research.”